REVIEW: Amazon Prime Now - Free 2 Hour Delivery

In case you were wondering if Amazon Prime can get any better, wonder no more - Amazon "Prime Now" will now deliver your order in 2 hours!  I just tried it out and here is yet another reason why the Walmarts and Targets of the world should be more scared of Amazon...

Before you get too excited, keep in mind "Prime Now" is only available in the following cities for now.  Sorry readers outside these cities - be sure to take it up with Amazon!

User Interface (UI)

You can access Amazon Prime Now if you are an Amazon Prime member and live in one of the above listed service areas.  You can access Prime Now online at or via the Prime Now mobile app (Android or iOS).  Compared to, the Prime Now UI is simpler and more intuitive to use.  Take a look of them side by side.

Amazon Prime Now


As you can imagine, in order for you to get your order in 2 hours, some compromises had to be made.  Instead of the limitless selection available through, Prime Now only offers products in the following departments, and a limited selection at that.  Also pricing may be a hit or miss as well.  Luckily for me, I was able to find one of my favorite items on Prime Now.


I'm a big fan of Mexican Coke - you know the ones that come in 12 oz glass bottles made with real sugar rather than high fructose corn syrup?  I have been paying $1.39/bottle at Publix for them because I simply haven't been able to find them elsewhere.  So imagine my delight when I find them on Prime Now for $21.49 - for 24 bottles!  Ordering was extremely easy.  If you have an account, you can shop on Prime Now simply by logging into your account.  You can leave a tip for your delivery driver - in fact Amazon encourages you to by defaulting to a $5 tip.  The good news is that you can change your tip amount up to 48hr after delivery.


I selected a delivery window of 6-8pm for my case of Mexican Coke.  My delivery arrived at 6:26pm.  The delivery driver had some problems locating my address as I live in a big complex so I had to meet her downstairs.  What's worse was that I had my dog with me and she didn't even offer to help me carry the coke up!  In the end I took away the tip I was going to leave because I feel like I didn't get the delivery service promised.

Bottom Line

Prime Now is an awesome idea - it's like Amazon and Uber got together and had a lovechild.  Just like Uber, your experience may vary depending on the delivery driver.  Sure you are limited in your selection and it's currently limited to 27 cities.  But I have no doubt Amazon will continue to expand the service to include more items and locations.  If you are lucky enough to live in one of the Prime Now cities, there is no reason not to try it.  To sweeten the deal, Amazon is offering $10 off your first Prime Now order with the promo code 10PRIMENOW.


Future Proof, MD

Dr. Bo Liu is an aspiring radiologist-in-training and the founder and editor of the White Coat Money Blog.  He has an interest in interventional radiology and helping his medical colleagues get ahead in this mad world of medicine and money.  When he's not crushing the list at the PACS station or typing up your next favorite blog post, you can usually find him at the local badminton club, movie theater or the most recently opened restaurant.